Search for Unbounce vs Instapage and you’ll find pages and pages of affiliate link laden articles listing the pros and cons of each offering without really recommending one or the other. Since the goal is to get you to click on the affiliate link of one service or the other, you are left with little actionable information to make an informed decision.
In contrast, this series of Unbounce vs Instapage articles will focus on the real advantages and challenges that define each service. In part one, I will analyze the underlying technology underlying each service and how that technology affects each services Google Page Speed score.
Google Page Speeds for Unbounce vs Instapage
A quick Google search for “page speed conversion rate” will reveal example after example of how page speed affects online revenue and lead form conversion rates – the slower the page loads, the lower the conversion rate.
In order to properly evaluate these two landing page services, I replicated one of my SaaS clients’ paid media landing page on both Unbounce and Instapage. This landing page is fairly typical for a SaaS company and contains an embedded Vimeo video, pricing boxes, feature boxes, etc. Then, I ran the Google Page Speed Tool for both pages, which are hosted by Unbounce and Instapage.
Page Speed Results for Unbounce and Instapage