The decision whether to insource or outsource paid search can be daunting, regardless of whether you're thinking about starting to advertise on paid search or have been advertising on paid search for years. For small businesses without large marketing [...]
Q: Have you ever wondered: “I spend a lot of effort on long tail keywords, but why don’t I see more long tail conversions?” A: The long tail keywords primarily assist your branded conversions. Long [...]
Would you try mounting an expensive digital SLR camera on a tripod with only two legs extended? Like an expensive, but broken camera, your paid search advertising dollars can be equally useless if not supported by the three PPC Pillars: [...]
You may have read that eBay has declared an end to branded keyword advertising, which has contributed to the newly coined phrase “Google Tax.” While you may or may not have blindly believed other panic inducing terms, such as [...]
eBay recently commissioned a study that declared an end to branded keyword advertising. The study shows that when turning Google Branded keywords off, eBay’s total click volume from Google only dropped by 3%. At first glance, the conclusion that [...]
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